Atlas Techrin specializes in the marketing and active sales of products or solutions to niche markets and targeted customers in construction and specific industries.

New Product Development
Our market research focuses on understanding the unfulfilled need of customers. Once we identify and specify the need, we endeavor to find the best possible result.


Typical profile for a new product:
Markets: industrial, construction, horticulture, consumer.
Client base: marketing intensive, distribution based
with thirdparty DMU's or high frequency direct contact
similar to architectual marketplace.
The Product: has to be innovative or technically advanced.

Through our research of the European industrial and construction markets we identify the need for better solutions in specific (niche) markets.

In the process of developing better products and solutions we often identify existing or similar solutions already produced elsewhere in the world. After careful consideration and adaptation we market and promote the new solution into the european markets.

This method of market approach has been applied successful with:
Numerous Fire protection innovations & new products for European
countries
Unique Horticultural innovations for Europe's largest Horticultural
marketplace
Special metal tile trims
Architectural expansion joints
Industrial additives for textiles and plastics
Specialty fire retarders for the plastics industry

Consumer markets:
DIY products introduction
Horticultural products

We successfully create new solutions for our clients through our own research and development or we locate existing solutions, presently manufactured elsewhere in the world, and agree to distribute these products in Europe. Currently, we work with a variety of international manufacturers. This cooperation between international manufacturer and ATI takes on many forms.

Possible forms of cooperation:
Simple and straight forward Sole Distributorship Agreement (SDA)
SDA with a production license or joint costing method
Exclusive Patent License Agreement
Joint Venture based on territorial status quo
Profitable Subsidiary Set-up Contract for the producer in Europe
Stock swaps or other forms of cooperation

We prefer to use the best method of cooperation. This means that a cooperation can go through any of the above transitions dependig on succes and strategy.