The Atlas Techrin companies direct their marketing to select niche audiences. The marketing entails transparant techncal and product information combined with aggresive pricing and personal attention. Through our focussed niche marketing we differentiate between companies in various parts of Europe even though the are in the same business. German manufacturers need a different marketing mix then their French or Spanish counterparts



Niche marketing is extremely cost-effective. For instance, we offer American specialty products to specific industrial customers based on a select technology user profile throughout Europe. Without the need to advertise to a broad audience, we contact companies on an individual basis. The personal approach is possible only through superior market research and data analysis. Through newsletters and e-mail updates we keep our various target customer groups up-to-date on product news and market development.